https://reemghaddar.me/about daily 0.75 2024-03-19 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/3de365dc-4449-4775-b8f2-0f3284272632/4.png https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/098722ff-760c-4fbf-8e3e-e3269d774a02/portrait_glitched.png https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/961c013f-4d41-4924-b9e6-596866ac0b7f/1.tree.jpg https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/dd9a20d2-7b9c-466f-9f4d-860caa1b4f7a/IMG_1748.JPG https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/742871df-7777-4b2e-b15c-d18c564917a9/250mL+Package.jpg https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/81137d96-443e-411f-ae42-dce9b880f6d0/IMG-20231214-WA0054.jpg https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/165ac990-d932-4a38-b15e-76481df5953f/Totebag.jpg https://reemghaddar.me/contact daily 0.75 2024-01-25 https://reemghaddar.me/allworks daily 1.0 2024-05-28 https://reemghaddar.me/allworks/joue-le-proverbe monthly 0.5 2024-05-28 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/f1646c1b-8e3b-4536-836d-219d8c764f87/MockUp_1.jpg Branding & Art Direction - Jouer Le Proverbe https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/c937be11-57b4-446d-a8c9-d3be19976a5e/Card+Deck.png Branding & Art Direction - Jouer Le Proverbe https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/74649a59-2d93-4783-bb0d-0e92cd11722b/MockUp_2.jpg Branding & Art Direction - Jouer Le Proverbe https://reemghaddar.me/allworks/plant-intelligence-shifting-perceptions monthly 0.5 2024-05-28 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/2796bd6f-d47e-4dbf-8c46-da8a3ba8554d/20240128_153830.png Branding & Art Direction - Plant Intelligence: Shifting Perceptions https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/2537b962-5a67-474f-976f-32d0f8645ca4/Plant+Intelligence_Shifting+Perspectives_Page_03.png Branding & Art Direction - Plant Intelligence: Shifting Perceptions https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/c609b254-0492-484c-afc4-42ddc3bb6539/20240128_154112.png Branding & Art Direction - Plant Intelligence: Shifting Perceptions https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/fe67cc90-509e-43db-8fc8-486485465a0a/20240128_154142.png Branding & Art Direction - Plant Intelligence: Shifting Perceptions https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/a64d69ed-95a1-427f-9e75-6da75678d0ec/20240128_154500.png Branding & Art Direction - Plant Intelligence: Shifting Perceptions https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/16b86efd-529c-45c3-b2bb-5dfd2e438552/20240128_154646.png Branding & Art Direction - Plant Intelligence: Shifting Perceptions https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/ea60206d-f354-4f9c-8013-e272a60f603e/20240128_154704.png Branding & Art Direction - Plant Intelligence: Shifting Perceptions https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/ce3b25e8-181e-4ae8-9d8a-d458336b32c3/20240128_154621.png Branding & Art Direction - Plant Intelligence: Shifting Perceptions https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/a30bd421-09c8-4263-91fc-eed6ec4152ce/20240128_154745.png Branding & Art Direction - Plant Intelligence: Shifting Perceptions https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/4d3808aa-11e4-4284-98c5-e571b572be21/20240128_154951.png Branding & Art Direction - Plant Intelligence: Shifting Perceptions https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/d2bad258-a8a8-40de-8ced-7e7aa7997d08/20240128_155123.png Branding & Art Direction - Plant Intelligence: Shifting Perceptions https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/78d7aa79-547d-499e-93cc-efc941e59e7a/20240128_155102.png Branding & Art Direction - Plant Intelligence: Shifting Perceptions https://reemghaddar.me/allworks/portfolio/eid-and-hajj monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/056766e7-d310-4c93-8bae-6ae4710e34f0/Option1_31_07-08.jpg Branding & Art Direction - Eid and Hajj Daily prayers are posted on Social Media https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/c82c52a9-0663-4373-8821-54d8baa1bd3d/Trifold_Leaflet_Mockup_3.jpg Branding & Art Direction - Eid and Hajj The Hajj journey is illustrated to simplify the steps and acts performed during Hajj. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/df363573-05af-4509-8c7a-ccc2f1e97512/Option1_31_07-06.jpg Branding & Art Direction - Eid and Hajj https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/02477d39-099a-4052-be37-dbbd5a3a7793/2.jpg Branding & Art Direction - Eid and Hajj Social Media Daily Prayers https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/c3259b75-edfc-4f43-88f4-7a47043e7cb6/Option1_31_07-07.jpg Branding & Art Direction - Eid and Hajj https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/7e36dfec-3611-4a15-9965-f4a4ad88fd61/Apple+MacBook+Air-1+.jpg Branding & Art Direction - Eid and Hajj Eid Post https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/c721276a-f85b-46ae-8f51-76d40c4f2fd2/Option1_31_07-03.jpg Branding & Art Direction - Eid and Hajj https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1111f87c-6f8b-48b3-aa6e-482ae02dc6fc/Option1_31_07_Artboard+1+copy+9.jpg Branding & Art Direction - Eid and Hajj https://reemghaddar.me/allworks/portfolio/calendar-design monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/9c1995f1-cbea-4ac7-b8f4-2733a3500634/Screen1-01.jpg Branding & Art Direction - Calendar Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/edc76112-a33c-45ff-9361-6ff2f29e79bb/Screen1-02.jpg Branding & Art Direction - Calendar Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/3767e95b-7a9f-45bb-b410-365250b359c7/Flynas+Calendar+2019_Artboard+1.jpg Branding & Art Direction - Calendar Design https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/e744f470-3f51-4ba4-b313-e473cfb38617/MockUp1.jpg Branding & Art Direction - Calendar Design https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/8bd6912a-0fd2-48c8-bab5-5d31e260b42c/Flynas+Calendar+2019_Artboard+1+copy+2.jpg Branding & Art Direction - Calendar Design https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/f8f91ae4-9fa3-4602-8b92-63a7193320a3/MockUp2.jpg Branding & Art Direction - Calendar Design https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/20b21348-1464-4951-a872-48396b12cdae/Flynas+Calendar+2019_Artboard+1+copy+3.jpg Branding & Art Direction - Calendar Design https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/a7f540e3-6096-43a8-91c2-2b4ba106269d/MockUp3.jpg Branding & Art Direction - Calendar Design https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/e78851e8-c8e9-4187-9787-a2930229a1d5/Flynas+Calendar+2019_Artboard+1+copy+4.jpg Branding & Art Direction - Calendar Design https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/201fdeda-bd25-462d-959f-8dbb5170856e/Mockup+Screen.jpg Branding & Art Direction - Calendar Design https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/5388179a-8fb6-48a8-9ed1-13019b686379/Flynas+Calendar+2019_Artboard+1+copy+5.jpg Branding & Art Direction - Calendar Design https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/30234b18-6bc4-462a-9888-a31549b0396e/Flynas+Calendar+2019_Artboard+1+copy+6.jpg Branding & Art Direction - Calendar Design https://reemghaddar.me/allworks/portfolio/5g-exhibition monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/eaf8d583-a2bd-4335-b27e-c20348c58ea8/Exhibition+Story_%2337874-08.jpg Branding & Art Direction - 5G Exhibition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/e70db6ae-2c65-419f-9aae-5c4946235c84/01+copy.jpg Branding & Art Direction - 5G Exhibition https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/07e8baf2-4523-40c7-892d-83d83c29f6c8/03+copy.jpg Branding & Art Direction - 5G Exhibition https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/430c0806-44ec-41a0-906a-108dab1ac448/04_Nabil+copy+2.jpg Branding & Art Direction - 5G Exhibition https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/4a7c9c8f-252d-4770-ae12-0e4b59a65287/05_Nabil+copy.jpg Branding & Art Direction - 5G Exhibition https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/af8d376c-3fe5-4aea-9255-762e2d3574d8/02_Nabil+copy+2.jpg Branding & Art Direction - 5G Exhibition https://reemghaddar.me/allworks/portfolio/drone-technology monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1566da5d-45c4-4840-b272-125739619fd2/STC+EBU_Drones_%2335081-02.jpg Branding & Art Direction - Drone Technology - Make it stand out With drones solution: Agriculture has a new dimension. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/d185af2b-0b71-4733-8530-ab1c8dd68824/STC+EBU_Drones_%2335081_Nibbles-06.jpg Branding & Art Direction - Drone Technology With drones solution: The future has a new dimension. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/a69c0c76-10c3-4305-984b-c19259d534ec/STC+EBU_Drones_%2335081-03.jpg Branding & Art Direction - Drone Technology - Make it stand out With drones solution: Maintenance has a new dimension. https://reemghaddar.me/allworks/portfolio/wholesale-services monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/20486c5a-0de5-4ded-bde9-ed076abd753a/STC+WBU_Wholesale+Services_%2336833-02.jpg Branding & Art Direction - Wholesale Services https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/28764dbc-56b2-471a-a3ff-ef30dcd5a06e/STC+WBU_Wholesale+Services_%2336833-03.jpg Branding & Art Direction - Wholesale Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://reemghaddar.me/allworks/portfolio/truck-monitoring monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/7061e87c-d4bd-49d3-8f82-1c4826c7aaa2/STC+EBU_Truck+Monitor+%26+Cold+Chain_%2335574-01.jpg Branding & Art Direction - Truck Monitoring With truck monitoring: Keep track of your business at all times from any location. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/067e01ee-e3bf-48d9-a938-648197b0d392/STC+EBU_Truck+Monitor+%26+Cold+Chain_%2335574-02.jpg Branding & Art Direction - Truck Monitoring - Make it stand out With truck monitoring: Keep track of your business at all times from any location. https://reemghaddar.me/allworks/portfolio/sim-performance monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/a36f92fd-036b-4aa7-bc1b-e4c112b2ddc2/Jawwy+SIM+Performance+Campaign_%2336904-02.jpg Branding & Art Direction - SIM Performance - Make it stand out Giving you the ultimate experience, to keep your interaction going. 50GB unlimited social and unlimited local calls https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/2f069571-d71c-4821-9cee-63344cda46cc/Jawwy+SIM+Performance+Campaign_%2336904-03.jpg Branding & Art Direction - SIM Performance - Make it stand out Giving you the ultimate experience, to keep you constantly entertained. 20GB data, 20GB social, and unlimited local calls https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/5ff0df46-995e-492c-bfe7-f2023404b994/Post+1.gif Branding & Art Direction - SIM Performance https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/8150961e-4200-497b-b113-de13b110cf1c/Post+2.gif Branding & Art Direction - SIM Performance https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/a832502c-4ebc-4a20-89b1-45155af58b42/Jawwy+SIM+Performance+Campaign_%2336904-04.jpg Branding & Art Direction - SIM Performance - Make it stand out From store to store? Whatever your interests are, we have you covered. 20GB data and 500-minute local calls with unlimited STC Wi-Fi https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/3d55ee88-40d6-4ab0-90ef-77f6995f5c84/Jawwy+SIM+Performance+Campaign_%2336904-05.jpg Branding & Art Direction - SIM Performance - Make it stand out In the mood for music? Whatever your interests are, we have you covered. 20GB data and 500-minute local calls with unlimited STC Wi-Fi https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/7bde9d80-2e83-4e84-aa09-57c6aeb233a4/Option+2_Post1.gif Branding & Art Direction - SIM Performance https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/9f195b88-263a-4497-a03c-85bc1c9b0ef1/Option+2_Post2.gif Branding & Art Direction - SIM Performance https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/f64452c0-9fd9-44df-9358-f33183f3ba08/Picture2.jpg Branding & Art Direction - SIM Performance https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/a24d05ff-ecba-42eb-bdba-d264659b6172/Picture1.jpg Branding & Art Direction - SIM Performance https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/a7efa9ed-33c7-49a6-88b7-8f9eb4bc2a74/Picture3.jpg Branding & Art Direction - SIM Performance https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/4c19a04f-3ab2-478c-8287-4c81ffac6db6/Picture4.jpg Branding & Art Direction - SIM Performance https://reemghaddar.me/allworks/portfolio/brand-scent monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/5ef1d43e-2134-464a-b749-b405d708ad77/02+stc+Corporate_Brand+Scent_%2338045_Approach+Approved-06.jpg Branding & Art Direction - Brand Scent https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/c474c3a9-e028-475a-b8dc-17f30fb3cfba/Option_01_A+copy.jpg Branding & Art Direction - Brand Scent Closed Box White leather material with the icon patterns engraved on the box. Wooden base with the engraved stc logo. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/c976b093-b8b1-485d-a5d3-d1b52903852c/03+stc+Corporate_Brand+Scent_%2338045_Approach+Approved-01.jpg Branding & Art Direction - Brand Scent https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/7d45d122-63c7-4adc-af0d-3df57cb28589/Option_01_B+copy.jpg Branding & Art Direction - Brand Scent Partially Opened Box https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/a2988146-a8d8-4596-9a54-4a0d3a64bae3/04+stc+Corporate_Brand+Scent_%2338045_Approach+Approved-12.jpg Branding & Art Direction - Brand Scent https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/88aef2d5-1178-4c9a-9938-5cb1dc6ec0e5/Option_01_C+copy.jpg Branding & Art Direction - Brand Scent Fully Opened Box Wooden podium holding the perfume bottle. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/48e099a7-6314-4cc3-a27b-0b714522966e/Option_01_D+copy.jpg Branding & Art Direction - Brand Scent Open Drawer Light source will be inserted below the perfume bottle. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/7620dfec-b737-4a89-8777-93f679a431c8/Option_01_Chocolate+copy.jpg Branding & Art Direction - Brand Scent Chocolate Box https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/278d50a0-51d1-47f7-809e-c741897956b1/Option_01_Dispenser+copy.jpg Branding & Art Direction - Brand Scent In-Store Diffuser Box Brand slider shaped diffuser inspired by the gift box. https://reemghaddar.me/allworks/portfolio/global-aviation-summit monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/3f8eef84-6b76-4e3b-adf9-902104942b63/Indoor+Advertising+Poster.jpg Branding & Art Direction - Global Aviation Summit https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/34a07cad-f194-4f84-93cc-f4ba6941f432/Portfolio+Moods-02.jpg Branding & Art Direction - Global Aviation Summit https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/f394bd82-bf06-4210-94e1-70cf46fa4dbe/Totebag.jpg Branding & Art Direction - Global Aviation Summit https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/b06b5a7b-e806-40db-a40d-fd7e02420e3a/Screen+Shot+2022-02-13+at+19.02.58.png Branding & Art Direction - Global Aviation Summit https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1000367e-15a4-4399-a702-3206bf0261f5/Screen+Shot+2022-02-13+at+19.03.23.png Branding & Art Direction - Global Aviation Summit https://reemghaddar.me/allworks/portfolio/olifa monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/cc37864c-a7f0-4fdf-aa7a-fa03e85b4700/Illustration-Set.gif Branding & Art Direction - Olifa Illustration Style Hand drawn organic illustrations reflect the authenticity and human nature of the process that goes into making Olifa. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/40445c41-0907-4192-8330-2914ab18b14c/250mL+Package_Mood.jpg Branding & Art Direction - Olifa https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/eb6f9666-b842-4094-9f48-77f036a11189/250mL+Package.jpg Branding & Art Direction - Olifa https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/30cbf5ad-4796-4757-9cc8-e34bdbcc7232/Mood1.jpg Branding & Art Direction - Olifa https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/c5756e00-3b11-4f7b-8e67-947de110238c/Closeup_Trial.jpg Branding & Art Direction - Olifa https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/b0cc3f44-6f24-49c6-8a56-b90eb61630ed/Mood2.jpg Branding & Art Direction - Olifa https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/82e8222d-45fe-4546-abdb-236eb2afcadc/businesscard.jpg Branding & Art Direction - Olifa https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/f0a3fe6a-b927-4959-bb1f-d5caf05ca7dc/Totebag.jpg Branding & Art Direction - Olifa https://reemghaddar.me/allworks/portoflio/the-303 monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/6f110ea1-2503-40c3-bbd9-9bb26b93612e/LogoBuildup-25.jpg Branding & Art Direction - The 303 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/be8191ee-c1d7-4cce-86f9-3e3f88c4d93a/The303_Logo-23.jpg Branding & Art Direction - The 303 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1db07a83-544d-44a9-9a9c-62a7c2722f02/Picture2.jpg Branding & Art Direction - The 303 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/059afe46-d18b-4e46-860d-e7dba138cae7/Layouts+303+WIP+4-03.jpg Branding & Art Direction - The 303 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/7c8c2a57-3001-4977-8077-e833fe6c03a1/Picture1.jpg Branding & Art Direction - The 303 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/27a30ef2-f710-440b-aa30-e3767689db81/Layouts+303+WIP+4-02.jpg Branding & Art Direction - The 303 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/b2ddaed1-6bb2-4774-becb-e0510913faa6/Picture3.jpg Branding & Art Direction - The 303 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/2bce0e17-18c2-418b-974e-99d3cab5f44f/Layouts+303+WIP+4-04.jpg Branding & Art Direction - The 303 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/f9db5914-af66-452b-a124-31153555ff7a/Layouts+303+WIP+4-01.jpg Branding & Art Direction - The 303 https://reemghaddar.me/allworks/portfolio/um-ahmad monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/09a1110d-ab57-4537-951e-89f31d2349bd/Logo-14.jpg Branding & Art Direction - Um Ahmad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/59fd89bf-df27-4689-9c1f-30ab4b944760/Logo+Build-up2.jpg Branding & Art Direction - Um Ahmad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/eddb62a0-8c91-4526-9045-1d19b08e2d7d/Pattern-11.jpg Branding & Art Direction - Um Ahmad https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/bc08808c-5d34-4283-8174-45c0ecf3c48d/Poster_Gif+%281%29.gif Branding & Art Direction - Um Ahmad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/5583fc48-bdce-4ecc-904c-0f2fbebb8a61/Portfolio+Moods-19.jpg Branding & Art Direction - Um Ahmad - Make it stand out Surrounding geometric shapes are inspired by patterns found in Ahmad’s collections, while the larger circles representing the beads give the logo a haptic feel. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/949c837a-1097-44d4-a125-f5c8ebd512c2/Illustration+Style-22.jpg Branding & Art Direction - Um Ahmad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/80bc08db-a61f-4e88-8805-7b798c6b2787/Portfolio+Moods-21-21.jpg Branding & Art Direction - Um Ahmad - Make it stand out The dynamic logo creates a multitude of variations and its own visual communication system. Every variation can represent a collection or a group of items, and embodies the versatility in Um Ahmad’s artistry. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/9dddc1e1-9b1f-4eb0-aae1-fa5b3ef67674/Portfolio+Moods-20.jpg Branding & Art Direction - Um Ahmad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/62fad98a-f7b4-4f63-a3e7-8d96d8fc68b5/Closed.jpg Branding & Art Direction - Um Ahmad Packaging: A book that introduces Um Ahmad as a sociable brand, preserves her personality, shares her story, and embodies her craftsmanship. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/095cc648-1fee-40f4-b46d-0cc07a818721/Story+Pattern+01-01.jpg Branding & Art Direction - Um Ahmad The Package: The visual illustrates Um Ahmad in her youth when she first discovered her talent while sewing her first burqa. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/ea06bdf1-9761-448a-be9c-141a12807a5a/Open_01+copy.jpg Branding & Art Direction - Um Ahmad On the inside, the cardboard branded with visual patterns. Creating a contrast between a quiet exterior and a colorful interior.  https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/5d680140-62a7-4908-969d-b5e0c0e8dbd5/Package+Cloth+Family.jpg Branding & Art Direction - Um Ahmad The illustrated story is printed on fabric taken from traditional tents. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/2d743e2b-7c38-429e-9273-e40843e6ac63/Open_02+copy.jpg Branding & Art Direction - Um Ahmad Each piece is handcrafted and made with love. Um-Ahmad manually tracks and documents how long each piece took her to produce by connecting the dots on the left page. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/4ba15456-00b6-448c-a060-2b00ba6b3ade/Package+Cloth+1.jpg Branding & Art Direction - Um Ahmad Closed Package https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/c5655855-2f1f-4317-9d86-7311943d2006/Postcard.png Branding & Art Direction - Um Ahmad Postcards are randomly chosen and inserted within the package. They include one of Um Ahmad’s many quotes complimenting the customer, a personal message to her client, and a picture of her, a glimpse into her craftsmanship. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/da43a5c6-64b6-4694-9cd7-8a97f130ac12/Tag.jpg Branding & Art Direction - Um Ahmad The tag includes instructions on how to re-use the fabric in various ways (i.e a tote bags). https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/c3a5fa2a-6d0c-4ee3-8cd1-a2a2778239a3/Postcards-15.jpg Branding & Art Direction - Um Ahmad Postcard Series 01- Translation: You make it prettier. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/2bf25e73-1b2b-490d-9f96-72bd422a877c/Box_Closed+Top+View.jpg Branding & Art Direction - Um Ahmad The inside package is branded with Um Ahmad’s logo and is closed using a thread that includes her signature: three beads at the tip. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/6c2f18fc-c553-47f8-bca9-45d2093d7414/Postcards-16.jpg Branding & Art Direction - Um Ahmad Postcard Series 02 - Translation: It suits you. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/90d0b018-9839-4692-8488-dddd7bcc5697/Package+Square_Open.jpg Branding & Art Direction - Um Ahmad As the package is opened, illustrative elements are revealed, continuing the story of Um Ahmad, as well as a time-tracker on how long each piece took to make. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/fd4bbfe9-45dd-4eb1-92f8-e0877114730b/Postcards-17.jpg Branding & Art Direction - Um Ahmad Postcard Series 03 - Translation: God bless you. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/3e2ce3c7-3012-4317-a664-635b0b06a805/bag.jpg Branding & Art Direction - Um Ahmad The Tote Bag: This transformation of a traditional fabric into a modern item not only represents Um Ahmad’s aesthetics but allows users to carry a story of the Saudi heritage with them. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/2fd09fd4-a17d-4007-ba03-961ca64f5017/Postcards-18.jpg Branding & Art Direction - Um Ahmad Postcard Series 04 - Translation: As beautiful as the wearer. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/fb0b8ea7-2870-4a24-9313-ffae863790fa/Um+Ahmad_Pitstop-07.jpg Branding & Art Direction - Um Ahmad When printed, the poster can include beads to mimic the feel of Um Ahmad’s work. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/d8f31455-f66d-4652-8097-99f942fc3cf6/Totebags.png Branding & Art Direction - Um Ahmad Recto-Verso calligraphy on totebags - Translation: The ears listen to the lips, But the heart hears the heart. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/f2cac48f-d507-4675-9f06-9601b23636e0/Social+Media-22.jpg Branding & Art Direction - Um Ahmad Social Media: Various scenes from Um Ahmad’s story are adapted to social media as a series of posts. https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/dec3de49-4eb8-4d4d-aaec-d73eaa3af4dd/Calligraphy.jpg Branding & Art Direction - Um Ahmad https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/69374c7d-99af-4195-bd15-d03bcb87b999/BusinessCards.png Branding & Art Direction - Um Ahmad https://reemghaddar.me/new-media daily 0.75 2024-08-27 https://reemghaddar.me/new-media/project-four-c9f4z-wz7ax monthly 0.5 2023-09-12 https://reemghaddar.me/new-media/project-four-c9f4z-wz7ax-2llj8 monthly 0.5 2024-01-25 https://reemghaddar.me/new-media/project-three-ph2n3-w82rp monthly 0.5 2023-09-08 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/4e135c0c-c56f-4d31-939f-b9592cbe54bd/1.jpg New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/863dfb3d-4e48-45bf-9207-323f7d87dce6/2_1.png New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/f3d6b55f-417c-4c94-a598-249d76d56245/MTNM_F22_Presentation_Ghaddar_Reem-20.jpg New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/cf737252-59ec-4460-8d6d-e222efa915b5/2.png New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/eb4efbf4-36fc-4517-99ee-fc2343747be1/3_1.png New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1a0128ad-4e31-41c3-882f-1c6480e1bef4/MTNM_F22_Presentation_Ghaddar_Reem-22.jpg New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/400bb73e-2d74-478b-91cc-7073981e7862/3.png New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/6fc7e3ef-b27f-462c-a5d1-619b4ae77d61/4_1.png New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/c949da72-5c7e-472b-b1a7-2a80ffd945d8/MTNM_F22_Presentation_Ghaddar_Reem-21.png New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/5e6c82ad-dfd3-47f0-b1ad-43c2e0e533f8/4.png New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/7c007326-ef3d-457e-8682-f6b3be59cd6a/5_1.png New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/36b073ec-62d1-4330-8c91-965ede8d30e8/MTNM_F22_Presentation_Ghaddar_Reem-23.png New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/e6649818-8200-4848-b279-07caaadd8d7d/5.png New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/936a0718-abff-4cb0-bbe3-066bfd6f3c48/1_1.jpg New Media - Inanimate Life https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/0b5994e5-3e87-43d3-b25d-f9d809aa0021/MTNM_F22_Presentation_Ghaddar_Reem-24.png New Media - Inanimate Life https://reemghaddar.me/new-media/project-two-whgpe-7rbr3 monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/0e8aa051-6ab9-4666-8fc9-368b810c2604/Poster_Final-01.jpg https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/21981b97-874d-4e11-a005-d26b0926887a/IMG_20230420_171510.jpg New Media - Invisible Skin https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/a0361c34-5ffe-4c26-a91b-49b25a0b44ab/IMG_20230420_170916.jpg New Media - Invisible Skin https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/0f6b8b46-cfe3-4cba-9728-15ea6230ee3a/IMG_20230420_212415.jpg New Media - Invisible Skin https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1705788849684-F20XTR8HOEMJD76MFZ32/IMG_20230420_212422.jpg New Media - Invisible Skin https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/ad8e7a33-eef0-4fd1-96d1-7332bae9f595/PXL_20230420_162850286.jpg New Media - Invisible Skin https://reemghaddar.me/new-media/landscape-of-deeptime monthly 0.5 2024-08-26 https://reemghaddar.me/new-media/project-one-h346n-76dec monthly 0.5 2023-09-08 https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/e2b11dfb-50c7-44ca-bbfe-26709f832ca1/MTNM_S23_Presentation_Ghaddar_Reem-09.jpg https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1705786006423-YUGPG1X3UDD5WJ2E6QVR/IMG_20230502_100708.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/e82e80fa-e8d4-42d4-921e-1a1b4ba997a2/IMG_1553.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/d23d1319-8333-4d71-af25-3faef940a738/IMG_20230502_111543.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/b19a9b2c-cb5a-4242-9ef3-b91211501882/IMG_1554.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1705790935900-4C7OWFMNBSX9MZ9TY39Q/IMG_20230429_182030%2Bcopy.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/3a37c27e-8343-4ea1-810b-a509773673e4/IMG_1589.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1705791419869-XCYG6REEBF4N5RLVLZMQ/IMG_20230502_111459.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/ac7376b3-bd09-4551-997f-e99043abc8e0/IMG_1590.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1705786052267-DCXQESRD9C35JX18QWXO/IMG_20230502_091035.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/4cdf51fc-f39d-4e59-8088-dd318373370c/IMG_1629.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1705791569731-6OKMDX8C1K7DK1E8OK5T/IMG_20230414_115817.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/202a0226-ca02-4826-b259-dee375adda33/IMG_1630.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/8b0cd85e-38f1-4004-be18-c6881636305b/IMG_1591.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1705791543848-QESW6TOI7HEZNRC9CIYJ/IMG_20230502_111346.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/652a69be-9d00-47ed-9e18-a8d84687f095/IMG_1491.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/b40d171f-b04d-4674-8c54-0d40f93116aa/IMG_1620.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/146d206b-f9e2-4c36-a97f-7092c23c16c9/IMG_1599.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/ae14b635-591d-42ef-bc82-4c9c0c42e6f4/IMG_1512.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/ef9ea11d-41d2-4fb9-af0f-bdaaf8171893/IMG_1585.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/7a071a6a-ad09-4674-b702-3c8d2a543bae/IMG_1535.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/50dbc2e6-25cd-4d77-8b9a-779a4acc46e2/IMG_1502.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/ccc7dffe-87a6-4054-a693-a8528da3906b/IMG_1498.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/de0fa938-5b5e-4a08-9a7f-1e32a089c321/IMG_1495.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/ac4dcfcd-ea2f-4692-9214-34e4a8488d4e/IMG_1505.jpg New Media - The Endotic https://images.squarespace-cdn.com/content/v1/620645a9b8b03878bbeb1aab/1694551926667-69VWWN8BEVGEQUHDJIRH/IMG_1615.jpg New Media - The Endotic